Privacy Policy

Effective Date: August 09,2025
Last Updated: August 09,2025

1. Introduction

Hexar ("we," "us," or "our") operates an agentic web gear comparison platform that uses AI agents to help users find and compare outdoor gear and equipment. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

2. Information We Collect

Personal Information

  • Account Information: Name, email address, profile preferences
  • Authentication Data: Login credentials via Supabase authentication
  • User Profiles: Gear preferences, search history, saved comparisons
  • Communication Data: Chat conversations with our AI agents

Technical Information

  • Usage Data: Search queries, agent interactions, product views
  • Device Information: Browser type, IP address, device identifiers
  • Cookies and Tracking: Session cookies, preference cookies, analytics cookies
  • WebSocket Data: Real-time communication between your device and our AI agents

AI-Generated Data

  • Agent Conversations: Interactions with our Consumer Agent and Vendor Agents
  • Personalized Recommendations: AI-generated product suggestions based on your preferences
  • Search Analytics: Query processing and result optimization data

3. How We Use Your Information

  • Service Delivery: Power our multi-agent system to provide personalized gear recommendations
  • AI Agent Training: Improve our Consumer Agent's understanding of your preferences
  • Product Comparison: Enable Vendor Agents to fetch and compare products from partner sites
  • User Experience: Remember your preferences and optimize search results
  • Communication: Send service updates and respond to inquiries
  • Analytics: Understand usage patterns to improve our platform

4. Affiliate Marketing Disclosure

Important: Hexar participates in the Amazon Associates Program and other affiliate programs. This means:

  • We may earn commission from purchases made through our platform
  • Some product links may include affiliate tracking codes

We use cookies and tracking technology to monitor clicks on affiliate links and attribute commissions. This data helps us maintain our free service but is also used for monetization purposes.

5. Information Sharing and Disclosure

Third-Party Services

  • Supabase: Database and authentication services
  • Google Gemini: AI language model services
  • Vendor Partners: Product data from Evo.com, Burton.com, Backcountry.com
  • Amazon Associates: Affiliate program participation

We DO NOT sell your personal information to third parties.

6. AI and Automated Decision Making

Our platform uses AI agents that make automated decisions about product recommendations, search result personalization, and content filtering.

Important Disclaimer: AI-generated content may be inaccurate. Product information, pricing, and availability may not reflect current retailer data. Always verify information directly with retailers before making purchases.

7. Your Rights and Choices

  • Access: Request access to your personal information
  • Correction: Update or correct your profile and preferences
  • Deletion: Request deletion of your account and associated data
  • Opt-Out: Disable cookies and tracking (may limit functionality)

8. Data Security

We implement technical and organizational measures including encrypted data transmission, secure database storage, and access controls.

9. International Transfers

Your information may be transferred to and processed in countries other than your own with appropriate safeguards in place.

10. Children's Privacy

Our services are not intended for users under 13. We do not knowingly collect personal information from children under 13.

11. Updates to This Policy

We may update this Privacy Policy and will notify you of significant changes via email or platform notifications.

12. Contact Us

For privacy-related questions: GearUp@hexar.app